Wednesday, October 27, 2010

recap of kravet social media panel

I had so much fun at the Kravet Social Media Seminar yesterday.  Jennifer Powell, Kravet's social media coordinator, is such a sweetheart and made us all feel at home talking about a subject not a lot of people know about.  The other two panelists, Melissa Shapiro Allen and Pam Durkin, were great.  All of us brought our strengths to the table in order to make a well-rounded panel.



Social media is still scary territory for so many but it is the future of business. It boggles my mind that someone would miss out on all the great opportunities just because they don't want to devote a few hours a week to grow their business! Yes, it can be time consuming; yes, it can be confusing at times, but the payoff is so worth it! I truly believe in the power of social media and I hope that I was able to bring that energy to the panel and the attendees.

The biggest point I tried to stress in the discussion was "You get what you give".  If you aren't putting 100% into your blog, it will be obvious. If you aren't taking the time to get to know your readers and cultivate relationships, you won't succeed.  You also can't solely start a blog, Twitter account, or Facebook page and expect readers, followers, or fans to come pouring in.  There is an investment of time that is required-- you will never be able to put a dollar amount on the time you have spent or a direct dollar amount on the amount of business you have received from these outlets.  The other point I tried to stress is that if you aren't out there making yourself known, someone else is and they are going to take your potential business. Clients are much more savvy these days and go to places like Twitter and Facebook to find potential designers.

I was so honored to be a part of this and I hope I was able to help others understand it all! I know I learned from yesterday!  Kravet's next stop is Atlanta (today!) with panelists Erika from BluLabel Bungalow and Claire Watkins from High Gloss Blue.

14 comments:

Emily A. Clark said...

Totally agree, Jade. Wish I could've heard this discussion. It is amazing the opportunities that have come from social media--and from just having a blog in the first place. It has all come as a surprise to me.

Great shoes, btw :)

Janell @ Isabella and Max said...

Great advice and sounds like the event was a success! I get that it can be scary and overwhelming, but I can't even imagine the lost opportunities if I hadn't gotten started! Janell

Jennifer Powell said...

Jade, your comments are right on. You added so much to the panel, along with Melissa and Pam. I know I'll see great things from all three of you! Thanks again xx

Rachel Hazelton said...

Well said. I totally agree. Jennifer is such a fantastic representative for Kravet both in person and while interacting via Kravet's facebook and twitter. I was on the panel in Boston. You are so right that you have to put 100% in your blog to keep your client's and potential client's interest. Just setting up a facebook page & twitter account is not going to do it. It takes time and work to capture your clients interest and a blog that represents you and your work is key to that. Also, ultimately this is about connecting with clients, staying top of mind and reaching more business.

Courtney {a thoughtful place} said...

Good for you. What a great forum to be a part of. And such good information. Wish I could have heard it all!

Melissa G. Allen said...

Thanks Jade for posting this today!! You are so right and I will be taking your advice!! Time to put more time into my blog. You would be proud...I even retweeted your blog post today!

Amy R. said...

Social media has so many opportunities and posibilities. This is the wave of the future and it seems to be growing at light speed. I am excited to learn as much as I can. Great post!

Amy R.

Erika at BluLabel Bungalow said...

So many great points discussed in this post, Jade! It was a pleasure to participate in the chat here. I applaud Kravet for being so forward thinking in conducting these chats!

Sarah said...

Sounds like a great opportunity. It's true the more you put in the more you get back.. something like that. I see it on my blog when I take the time to be consistent with blogging I see more of a response.

traci zeller designs said...

What a great opportunity, Jade! Thanks for the recap!

Sanity Fair said...

What a cool event! Good for you, and great points. I did a conference earlier this year, and also found it intimidating - but it was actually a load of fun!
I'm going to check out Lavish - maybe I'll see you there!
-SF

Megan {Honey We're Home} said...

You are walking the walk, and doing it rather stylishly I must say- you look fantastic in that pic!!

Hello Lover... said...

Congrats - what an amazing opportunity!

Tammy@InStitches said...

That sounds like so much fun !

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